Managing these properly will bring you Massive
Start here. Substandard performance is usually a people
issue. Interview and analyze your leaders. A team with poor leaders
will perform poorly. Place the correct leaders in positions where
they will perform at their best. Replace those who do not support
your values. Have your leaders analyze every function of their
teams. Ensure that they have the right people doing the right jobs.
Have everyone commit to both continuous training and cross
training. In today’s marketplace, you must recruit constantly.
Every team member must understand and support your mission. Trust
and respect for each other and your clients, is necessary to bring
you Massive Success.
Great people with poor processes perform poorly. Have your leaders
engage their teams to determine if the processes being employed are
getting the best results. By participating in this analysis, team
members will support these best processes. Make the required
changes that best support your mission. Have the processes written.
Train on these processes constantly. Spot check them to ensure
compliance. Be open to new techniques, tools, and materials. The
marketplace changes constantly. Your team must be able to adapt to
create Massive Success!
Determine who your ideal customers are. Ensure you are serving them
with the products and services they need quickly. Plus, prepare to
adapt to what they will need in the future. The marketplace changes
quickly so you must be prepared to take advantage of these changes.
Amazon started as an online book store. Now they sell almost
everything to everyone. Coca-Cola started selling only 1 beverage.
Now they sell dozens of brands. For your products, or the materials
to produce them, you need a stocking guide. Having the right
products or materials available, at the right time, allows you to
serve your customers, minimize overaged inventory, and create
Have your people, processes, and products in place before starting
promotions. Effective marketing will drive traffic and sales.
However, if the other 3 Ps are not in place you will have wasted
time and money. Start by determining who is your ideal customer.
Then, structure a plan to motivate them to act. Create a marketing
budget based on anticipated sales or gross profits. Determine what
mix of online, email, electronic, print, or direct mail is best.
Review frequently, making all required adjustments to create
To learn how best to manage these 4Ps, contact me at
That is today’s Morning Minute.